Welcome to BrandSpark’s Insights & Ideas where we aim to inspire you to think in new ways about brand strategy, Shoppers Insights and innovation.
- BrandSpark Most Trusted – Trust in Retail and Services, E-Commerce & the Holiday Shopper
- Canada’s most trusted consumer packaged goods (CPG) brands announced: 20,000 Canadians vote for their most trusted brands in national survey
- BEST NEW PRODUCT AWARDS ANNOUNCES 2017 WINNERS AS VOTED BY AMERICAN CONSUMERS
- Winners of BrandSpark International’s 2017 Best New Product Awards announced from a survey of 20,000 Canadians
- BrandSpark speaks about brand trust on Global Morning Show
2014 Mobile Personas
BrandSpark has recently launched its popular Mobile Personas Study for the US market. Mobile Personas is the most comprehensive study of its kind informing mobile strategy. Now available in Canada, the US and China. Enjoy this infographic, highlighting the size of the Mobile Personas segments and a summary of the apps they use as well as how smartphones are influencing shoppers along the path to purchase.