COVID protocols and the general shutdown of the “experience economy” inadvertently created an ideal environment for many new product launches in 2020. Shopper interest in them grew throughout the year and we expect this heightened interest to extend well into 2021- and beyond. Are you ready?
Denis Hancock (VP of Strategy at BrandSpark) will share key learnings from 2020 and updates from our first shopper pulse survey of 2021 that can help Canadian marketers maximize new product launch success in this environment.
PLUS: At the end of the webinar, you’ll have the chance to put your knowledge to the test in a competitive game of Kahoot trivia! MULTIPLE cash prizes to be won.
To give a little bit of a preview, here are just a few of the topic areas we will be covering:
So if you’re interested in the new product launch opportunities in 2021 and beyond, we hope you can join us at 12:00pm EST on Thursday, February 11th. If you can’t make that time, feel free to contact us after the event for a link to the recording and/or a copy of the presentation.