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Kim’s Corner: Top 5 New Products from the list of 2016 Best New Product Awards entries

Kim Diamond

Senior Director, Best New Product Awards

Kim's PhotoFrom Reese Snacksters to Cracker Barrel Special Reserve Cheese, these five 2016 Best New Product Awards are innovations that are attracting attention.

Best New Product Awards (BNPA) for Canada are back and better than ever in their 13th year! They identify uniquely innovative products that stand as the best of the best in the highly competitive CPG market.

As the BNPA’s senior program director, I get to work alongside the incredibly talented marketers behind these new products. I also get to peek at which products are gaining traction during the nomination process.

And now, so do you! Each time in “Kim’s Corner,” I’ll be sharing some of the entries from among the BNPA nominees, focusing on products with interesting innovations. We thought it would be fun to see what Shopper Army members had to say by asking them for their honest opinions, both pro and con. And in two days, we received more than 200 takes on the five new products I selected for the first Kim’s Corner.  I also will share some of their responses.   We asked the Shopper Army to give us both the Pros and Cons… just to keep things balanced.  In the end, as always in the Best New Product Awards, the winners will be decided in our large annual survey of shoppers who actually have tried the products.

I also will share a “Shopper’s Army Pick” with you each time in Kim’s Corner – a product that the members of Shopper Army have elevated from the rest and for which they have demanded attention!


Reese Snacksters

Reese SnackstersWhat is it?: Reese Snacksters brings to a new form the authentic, one-of-a-kind, perfect combination of peanut butter and chocolate that consumers already love. Snacksters combine delicious graham cracker dippers with Reese peanut butter-and-chocolate spread in a perfect on-the-go snack.

Why I love it: People are looking for convenience, and now they can get it with the perfectly packaged mid-day snack. Because it also is portion-controlled, we won’t feel bad eating it!

What Shopper Army thinks about it:

Pro: “I love peanut butter-and-chocolate combinations. Dipping graham crackers in it would satisfy my crunch requirement. Love that it’s handy for on-the-go snacking!”

Con: “I was very excited to try this product. That being said, I did not care for it; the taste was not at all what I thought it would be. The kids love it, but most adults who tasted it did not care for it.”


Clorox Disinfecting Toilet Wand

Clorox Disinfecting Toilet WandWhat is it?: The Clorox Wand powers through tough stains while killing germs. Just click, swish and toss your way to a clean toilet.

Why I love it: This product offers an innovative spin on the traditional toilet scrubber. Many people are looking to move beyond the classic and basic home tools toward products that are more convenient and can get the job done even better, with much less effort.

What Shopper Army thinks about it:

Pro: “I think it’s a great cleaning product! Many people don’t have time to clean, and this would make it much easier to save time and stay clean and safe from germs.”

Con: “I’m not sure the spin wand is a big improvement over the other hand-held scrubbers out there. I find the Clorox scrubber easy to use and flexible to get into spots needing [to be] cleaned. I’m not sure what the spin adds.”


Nair Cire Devine Argan Oil with Pain Reducer

Nair Cire Devine Argan Oil with Pain ReducerWhat is it?: This product adheres perfectly to the hair while adhering less to your skin. The uncomfortable sensation associated with waxing is reduced. It is enriched with organic argan oil and with orange blossom, which are known for their moisturizing and nourishing qualities.

Why I love it: “Pain reducer” – need I say more?

What Shopper Army thinks about it:

Pro: “I have used microwave wax in the past. You can get into pretty sticky situations with it. The added pain reducer is a great idea [and] I haven’t seen that before. Being able to wax in your own home is great!”

Con: “I do not feel this would reduce the pain all that much. The majority of the pain is associated with the ripping [of] the hairs out of the skin, and not due to the wax on the skin.”


Revlon Photoready Insta-Fix Makeup

Revlon PhotoreadyWhat is it?: The instant skin retoucher! Light-filtering technology gives skin an instantly perfected, retouched look. You can use this all over your face to conceal flaws or for simple touch-ups.

Why I love it: This product offers the perfect touch-up for a woman on the go. Women are looking for convenience and efficacy in cosmetics, and this product can be carried in your purse at all times and used with ease.

What Shopper Army thinks about it:

Pro: “I think it’s wonderful and I’d really love to try it out. We all know what it’s like to be mid-way through the day and end up having every little thing we once had nicely covered begin to reappear. Not fun at all! Having this with you to make those little touchups and coverups all day long would be wonderful.”

Con: “Not the first time I’ve seen something like this; products like this come and go over the years. Doesn’t look different or useful to me.”


Cracker Barrel Special Reserve Cheese

Cracker Barrel Special ReserveWhat is it?: This is a new line of premium crafted cheese. It is available in Cheddar, Swiss and Havarti. Cracker Barrel is the first brand to bring premium deli-style cheese to the dairy aisle.

Why I love it: It’s premium cheese for a not-premium price! This is a completely new spin on Cracker Barrel’s traditional products, and it tastes great too!

What Shopper Army thinks about it:

Pro: “If the price was right, I’d [definitely] buy it. Any of the other Cracker Barrel cheese I’ve tried tastes great and I trust the brand to give me quality cheese products. Being able to buy a premium cheese made by a trusted company like Cracker Barrel makes it all the better.”

Con: “This product doesn’t seem new or innovative to me. Unless it was on sale and cheaper than other cheeses, I would not purchase it.”


Shopper Army’s Pick:

Nature Valley Nute CrispThe Army has spoken! We reached out to the Shopper Army community asking them to tell us which product they think should win a Best New Product Award.

Their choice: Nature Valley Nut Crisp Bars

Why they love it?

“Kind of unique in the granola bar category … tasty, nutritious and different!”

“I like this product because it is very tasty, handy to carry in my purse for a mid-day snack. It is different from their usual granola-bar offerings. My husband eats gluten-free, and he ate it with no problems.”


There is still time to register your product in the 2016 Best New Product Awards program – to learn how – click here ….

Sep 23, 2015 | By Hsing Liang | Tags:

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Thanks for joining Keeping Up with The Shopper, we are excited to share our industry insights with you.

Concerns? Contact us at 647-727-4575 or email us at

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Please complete the form

Thanks for joining Keeping Up with The Shopper, we are excited to share our industry insights with you.

Concerns? Contact us at 647-727-4575 or email us at

Privacy Policy