Welcome to BrandSpark’s Insights & Ideas where we aim to inspire you to think in new ways about brand strategy, Shoppers Insights and innovation.
- BrandSpark Most Trusted – Trust in Retail and Services, E-Commerce & the Holiday Shopper
- Canada’s most trusted consumer packaged goods (CPG) brands announced: 20,000 Canadians vote for their most trusted brands in national survey
- BEST NEW PRODUCT AWARDS ANNOUNCES 2017 WINNERS AS VOTED BY AMERICAN CONSUMERS
- Winners of BrandSpark International’s 2017 Best New Product Awards announced from a survey of 20,000 Canadians
- BrandSpark speaks about brand trust on Global Morning Show
Launching the Launch Pad!
Welcome to the first issue of BrandSpark’s Launch Pad e-newsletter. At BrandSpark, we help CPG brands develop, launch and support new products. In Launch Pad, we will draw upon the experts in our BrandSpark Custom research division, our Best New Product Awards, our BrandSpark Most Trusted Awards Programs, our new highly engaged Shopper Community platform – Shopper Army – and, of course, our industry-leading annual BrandSpark Canadian Shopper Study.
In the inaugural issue of Launch Pad, we focus on new products — highlighting some innovative entries in the 2016 Best New Product Awards program, as well as why it is so hard for brands to launch new products successfully. We also introduce our Chatbox interactive-engagement platform with members from our new Shopper Army, giving you specific insights into the ways your customers think and also letting you interact directly with them.