Insights & Ideas


Welcome to BrandSpark’s Insights & Ideas where we aim to inspire you to think in new ways about brand strategy, Shoppers Insights and innovation.


Recent Posts



BrandSpark International surveys 8,500 Canadians about their favourite restaurants and new menu items

Feb 26, 2016 by Hsing Liang

Where do Canadians like to eat when on the run? What are their favourite new restaurant menu items? BrandSpark International surveys 8,500 Canadians about their favourite restaurants and new menu items Toronto (February 24, 2016) – Where do Canadians like to eat and how are their dining habits shaping the country? Marketing research firm BrandSpark International conducted a national survey of more than 8,500 Canadians about which quick service restaurants (QSRs) they frequent and how their dining habits are shaping the country and restaurant menus. The results were announced today in the second annual BrandSpark Best Restaurant Awards that identify Canadians’ favourite QSRs. Highlights include: The changing face of McDonald’s (with more people recognizing them for best tasting coffee than burgers); the continued battle for coffee and specialty coffee supremacy; and Subway taking the lead on healthy menu items overall. In addition to the Best Restaurant Awards, the company also announced the winners of the companion Best New Menu Items Awards. The changing face of McDonald’s – today known for coffee versus burgers McDonald’s either won or tied in 14 of the 28 categories in the 2015 Best Restaurant Awards, including winning best QSR for breakfast, lunch, dinner, and drive-thru […]

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Press Release: BrandSpark announces the launch of the first annual Best New Menu Item Awards

Feb 27, 2014 by Hsing Liang

TORONTO, Feb. 27, 2014 /CNW/ – Which new quick service menu items do Canadians think are the best? Market research firm BrandSpark International wants to know. BrandSpark, the research company behind the Best New Product Awards (BNPAs), Canada’s most credible awards program, brings their research expertise to the quick service restaurant (QSR) industry with the launch of its national restaurant awards program – the Best New Menu Item Awards (BNMI Awards).

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Uncovering the 4 Critical Needs of Canadian Shoppers Part 2: Innovation

Jan 31, 2014 by Robert Levy

Canadians are interested in trying new products and respond enthusiastically to innovation. In fact, this is a global reality: 7 in 10 shoppers surveyed in the 2013 BrandSpark Global Shopper Study agreed that they like to try new products. Shoppers’ interest in new products has been a consistent theme ever since we started conducting the BrandSpark Shopper Studies over 10 years ago. This is not surprising given the consumer notion that “new” really means “better”: 59% believe that research & development lead to better products[1]. It makes sense then that Canadian shoppers are on the hunt for new products that can improve their lives.

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Press Release: The shopping habits of more than 100,000 Canadians are revealed with BrandSpark’s annual Canadian Shopper Study

Jan 15, 2014 by Hsing Liang

January 14, 2014 (Toronto, ON) – The BrandSpark Canadian Shopper Study is Canada’s most comprehensive source of insights about Canadians’ shopping habits for everyday food and beverage, health and beauty, household and kids products that Canadians regularly purchase. Now in its eleventh year, the study surveys Canadians about their everyday purchasing decisions and their attitudes towards such topics as food and nutrition, health, media habits, the economy, the environment, and new technology. More than 100,000 Canadian shoppers participated in the 2014 study.

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