Insights & Ideas


Welcome to BrandSpark’s Insights & Ideas where we aim to inspire you to think in new ways about brand strategy, Shoppers Insights and innovation.


Recent Posts




Where do Canadians like to eat? BrandSpark International surveys 6,000 Canadians about their favourite restaurants and new menu items

Oct 03, 2014 by Hsing Liang

Where do Canadians like to eat and how are their dining habits shaping the country? BrandSpark International conducted a national survey of more than 6,000 Canadians about which quick service restaurants (QSRs) and which full service restaurants (FSRs) they frequent and how their dining habits are shaping the country and restaurant menus. The results were announced today in the first ever BrandSpark Best Restaurant Awards that identify Canadians’ favourite quick and full service restaurants. Highlights include an intensifying coffee war, Canadians seeking healthy food items that don’t sacrifice taste, and an increased demand for high quality ingredients. In addition to the Best Restaurant Awards, the company also announced the winners of the companion Best New Menu Items Awards.

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Press Release: BrandSpark announces the launch of the first annual Best New Menu Item Awards

Feb 27, 2014 by Hsing Liang

TORONTO, Feb. 27, 2014 /CNW/ – Which new quick service menu items do Canadians think are the best? Market research firm BrandSpark International wants to know. BrandSpark, the research company behind the Best New Product Awards (BNPAs), Canada’s most credible awards program, brings their research expertise to the quick service restaurant (QSR) industry with the launch of its national restaurant awards program – the Best New Menu Item Awards (BNMI Awards).

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