Insights, Not Just Data.

We are strategic thinkers that fuse our passion for insights with our clients’ need to drive results. Our multi-disciplinary team takes a customized approach to solving your marketing challenges with a dedicated client service focus.

Our Beliefs

We believe that insights are the foundation of success. We believe that great research gets to the heart of how Shoppers think, why they act the way they do, and what our Clients need to do about it.

At BrandSpark, we have built a dynamic, multidisciplinary group of passionate individuals united by a single vision: to be a leader in providing insights that decode the shopper and their omni-channel experience, ignite brand strategy and help marketers develop meaningful innovation.

BrandSpark’s Story

We believe in brand new thinking.

BrandSpark was established in 2001 by Robert Levy, an acknowledged market leader in consumer insights and brand strategy, to meet the need for a more innovative and integrated approach to uncovering insights that truly impact decisions.

BrandSpark created a unique business model that leverages the best-suited research methodologies for each situation. We then bring all the critical pieces of the consumer, brand and business puzzle together to unlock insights that lead to clear direction.

In today’s dynamic and constantly evolving shopper and retail landscape, we continue to innovate and invest to ensure we are able to help marketers keep up with shoppers as they adapt to an omni-channel world. We are able to turn the right insights into action because we have the best tools, clear technical expertise, and superior consulting research experience in crafting custom comprehensive solutions.

Meet BrandSpark’s Leadership and Team

We are a team of multidisciplinary individuals who come in every day driven by curiosity and passion. We are determined to uncover insights that inspire solutions to help brands grow.

Robert Levy

President & CEO

Scott Boyer

Vice-President & Partner

Mark Baltazar

Vice-President & Partner

Robert Levy President & CEO

Robert believes that to get to the right brand positioning companies must utilize quantitative and qualitative techniques and not be afraid to challenge the status quo.  Brand positioning should be strong enough to guide all strategic priorities but simple enough to be communicated in an elevator pitch. Robert facilitates marketing and product innovation research and directs the Best New Product Awards. Prior to founding BrandSpark in 2001, Robert was VP of Branding for Cara Operations, one of Canada’s largest restaurant groups. Robert is co-chair of the Mobile Marketing Association Canada and President of the Casa Loma Residents Association. | 647.727.4576


Scott Boyer Vice-President & Partner

Scott believes that at the core of any successful project lies a multi-disciplinary group of passionate individuals working collaboratively. He believes successful new brand or product strategies are fuelled by thought provoking consumer insights that challenge existing norms. Throughout his 15 years in the marketing research industry, Scott has applied these beliefs, which have allowed him to help his clients continuously outperform their competition. He facilitates clients through structured, best in class approaches to reaching their goals, challenging them along the way. | 647.727.4577


Mark Baltazar Vice-President & Partner

For over 10 years, Mark has helped some of the world’s leading brands drive business results with inspiring consumer and shopper insights. Mark believes that insights must be able to inspire a new way of thinking, drive actions and ultimately impact business results. He believes in the power of insights to inspire innovation, transform brands and organizations. Backed by a team of extremely passionate individuals, Mark leads the CPG, Retail and Media practices at BrandSpark. When Mark is not helping leading brands grow their businesses, he is living life to the fullest with his wife and three energetic boys. | 647.727.4578


Our culture of innovation and excellence and the people that fuel it is how we have become a leading force in providing our clients with the highest level of professionalism and truly actionable insights.

BrandSpark is a Gold Seal member of the Marketing Research and Intelligence Association (MRIA) and an accredited member of ESOMAR.