“We have been working with BrandSpark for over four years and in that time have been able to make significant decisions based on the insights that they have uncovered for us. Most of the decisions being made based on their work have had wide-reaching implications at the brand and corporate level. Mark and the team have proven their ROI time and time again.”

Director, Leading Consumer Packaged Food Company

“BrandSpark’s approach to uncovering consumer insights and delivering strategic recommendations for our brands is unparalleled. They are integrated into our strategic planning process since they are great at translating consumer insight into action.”

General Manager, Leading Powersports Manufacturer

“We were extremely pleased with BrandSpark’s approach both to research and client service – they produced work of the highest quality while remaining flexible to our needs throughout the research process. Most importantly, as a result of their work we have insights that we can apply directly to business decisions, particularly in the area of brand positioning. We now have a much better understanding of where we are and where we need to be as a brand.”

Vice President of Marketing, Leading Canadian Restaurant Group

“BrandSpark’s work has always been of the highest quality and always helped me get to the core insights so that I could develop the most impactful marketing strategies. They are extremely responsive, flexible and a pleasure to work with.”

Consumer Product Goods Manufacturer

“We worked with BrandSpark on a Media Efficiency study. The first year was well received and we completed a second year. The most useful insight came from understanding our smaller and emerging media points, specifically in-store colour catalogs, paid search and digital display online advertising. The insights and recommendations were compelling enough to persuade skeptical retailers and marketers to change the way that they had always done things. Media Efficiency is now part of the program at our company. I strongly recommend BrandSpark for Media Efficiency.”

Consumer Insights Manager, Consumer Electronics Corporation

“The team at BrandSpark are experts at decoding the factors that influence e-commerce shoppers on their omni-channel path-to-purchase. They provided us with actionable insights to take our e-commerce strategy to the next level.”

VP Marketing, Leading Canadian Retailer