Primary Research · Strategic Clarity
Primary Research That Drives Strategic Decisions
BrandSpark International delivers brand health tracking, concept testing, brand trust research, and strategic consulting across CPG, high-involvement product categories, services, and powersports. 25 years of rigorous primary research.
Research powering three consumer-voted awards programs
What We Do
Four Connected Research Practices
One rigorous research foundation across brand health, concept testing, brand trust, and strategic consulting. We combine longitudinal tracking, custom studies, and normative context from one of North America's largest consumer datasets.
Brand Health Tracking
25 years of continuous brand tracking across CPG, high-involvement product categories, services, and powersports. Longitudinal trend data with the depth to show where momentum is building or eroding.
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Concept and Product Testing
Concept testing, package design evaluation, communication optimization, and pricing studies — PSM, Van Westendorp, and conjoint. Innovation pipeline support from idea to launch.
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Brand Trust Research
One of the largest brand trust datasets in North America. The Hierarchy of Trust™ framework diagnoses where your brand stands and what move drives the highest return.
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Strategic Consulting
Research findings delivered as board-ready recommendations. A clear view of what to do next and the evidence to back it up — segmentation, opportunity sizing, advisory.
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Our Specialty
The Authority on Brand Trust
Brand trust is the lens we bring to every engagement. Twelve years of continuous trust measurement across Canada, the USA, and the UK — and the proprietary Hierarchy of Trust™ framework that diagnoses where your brand stands and what to do about it.
Explore Brand Trust →Up to 30%
Price premium trusted brands command
+50%
Repurchase lift driven by trust
Our Consumer Programs
The Research Behind the Seal
BrandSpark powers three consumer award programs that brands across North America use to validate trust, innovation, and value on shelf and in marketing. Each program is built on the same primary research rigor that underpins our custom client work.
BrandSpark Most Trusted Awards
BMTA · Since 2013
An annual consumer survey identifying the most trusted brand in hundreds of product and service categories. Winners earn the right to carry the Most Trusted seal on packaging, retail displays, and digital channels.
Best New Product Awards
BNPA · Since 2004
North America's largest consumer-voted new product awards program. Shoppers evaluate new launches across hundreds of CPG categories. Winners earn the right to use the BNPA seal in marketing and on shelf.
WorthIt! Awards
WorthIt · Since 2025
Consumer-voted quality-for-value recognition. A brand wins when shoppers consistently judge its quality worth what they pay, regardless of price tier. The inaugural US program covered 104 categories and 290 winning brands.
All three programs are operated by Best New Product Awards Inc., a sister company of BrandSpark International. If you are a program winner looking to connect with the research team, or interested in custom data from any program, we would love to hear from you.
Get in touch with the team →Ready to Start a Research Conversation?
Whether you need brand health tracking, concept testing, brand trust research, or strategic consulting, we would love to hear what you are working on.
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