Market Segmentation Strategies Really Shine in a Scarcity Economy
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Comprehensive Understanding. Contextual Insights. Clear Direction.
Process
01
Comprehensive
Understanding
We start by learning as much as possible about your business challenges and opportunities. Depending on the situation this may include client research and strategic plan review, internal stakeholder interviews, BrandSpark Shopper Study analysis, and other relevant materials.
Through collaborative sessions our senior team works with you to translate the unanswered questions revealed into key hypotheses to test – often discovering new ones in the process.
Only then do we implement the best approach to test the hypotheses as effectively and efficiently as possible – using the appropriate mix of qualitative and quantitative methodologies, proprietary tools, and custom solutions.
03
Clear Direction
Figuring out what to do is only part of the challenge. Once the “now what” has been established, we work with you to craft the fact-based story that will get the internal stakeholder buy-in you need to move forward.
We remain your partner throughout this process, with our senior team delivering or supporting presentations depending on your preference – and providing whatever ongoing assistance is required.
Result: Your organization moves forward with clear direction.
Expertise
Brand Strategy
Great brand positioning sits at the core of a strong business model, and is crucial for driving sustainable, profitable sales growth. Throughout the BrandSpark process we go beyond the data to find insights into specifically what strategic initiatives will propel the brand forward, with a focus on quantified prioritization of opportunities and a strong emphasis on brand trust.
Omni-Channel Shopper
The digital and real-world shopping spheres are increasingly blurred. We help companies “win at the shelf” both in-store and online by delivery category and product specific omni-channel shopper insights through both traditional and proprietary in-the-moment research methodologies.
Product Innovation
A culture of innovation is critical to long-term success. BrandSpark has a range of effective and efficient approaches to help clients improve early-stage ideation; more efficiently screen ideas down to the most promising opportunities; and quickly and cost effectively test new products and services both pre and early post launch to rapidly refine and help drive sales. Our Partnership with affiliated companies Best New Product Awards (BNPA) and Shopper Army allows us to provide clients unique and proprietary data, tools and shopper community access to help further ensure their new product and service launch success.
Insights
People
Senior Leadership Team
Robert Levy
President & CEO
Scott Boyer
EVP & Partner
BrandSpark Team
Denis Hancock
Vice President, Strategy
Phillip Scrutton
Vice President, Shopper Insights
Mike Bone
Vice President, Consumer Insight
Valeria Feo
Associate Vice President
Marc Herscovitch
Research Director
Ria Darisan
Research Director
Kem Igumbor
Qualitative Research Manager
George Joseph
Research Manager
Koo Kim
Senior Research Analyst
Natasha Manson
Manager of Operations
Felicia Colasanto
Research Manager
Joey Di
Research Manager
Mary Serafimovski
Research Manager
Akshay Sharma
Research Analyst
Credentialing Team
Kim Diamond
Vice President
Patricia Levy
Vice President, BrandSpark Most Trusted Awards
Adam Bellisario
Associate Vice President, Sales & Marketing
Kylie Shulman
Senior Marketing Coordinator
Shopper Army Team
Hsing Liang
Director of Operations
Megan Rybko
Senior Marketing Manager
Anmol Singh
Senior Product Manager
Ivan Li
Operations Coordinator
Rainulf Pineda
Senior Full-Stack Web Developer
Partner Companies
BrandSpark® has a sister company: Best New Product Awards Inc. (which operates the Best New Product Awards & BrandSpark Most Trusted Awards and Shopper Army).
BrandSpark® provides the research behind the awards credentials and has access to the underlying data (from both the awards specifically and accompanying Shopper Study) generated over the past 15+ years in both Canada and the U.S.
BrandSpark also provides research services to Shopper Army – a company focused on building and maintaining healthy digital shelves for clients – and can leverage the Shopper Army community whenever needed for research.
News
BrandSpark Announces 8th Annual Most Trusted Consumer Product Brands for 2021
Published: March 4, 2021
Watch Our Recent Webinar on Successfully Meeting Shopper Demand for New Products in 2021(and Beyond)
Published: March 2, 2021
BrandSpark Announces Most Trusted Consumer Product Brands for 2021
Published: February 23, 2021
BrandSpark announces the 18th annual Best New Product Awards as voted by Canadians
Published: February 4, 2021
Careers
BrandSpark® is always looking for talented individuals that can help improve the clear direction we provide our clients. We pride ourselves in having a multi-disciplinary team, and believe having a wide variety of backgrounds can help improve the service, insights and direction we provide our clients. We also have the opportunity to provide career opportunities connected to our sister companies, and are open to creative role designs to the right individuals.
If you believe BrandSpark might be the right place for you, please send whatever information you deem appropriate about yourself to career@brandspark.com. Note we are less interested in the specifics of where you’ve worked (we know how to check LinkedIn!), and are far more interested in anything that lets us know how you think and solve problems.
Contact Us
Looking for some clear direction?
Contact – Scott Boyer EVP and Partner
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