Comprehensive Understanding. Contextual Insights. Clear Direction.

Process

We start by learning as much as possible about your business challenges and opportunities. Depending on the situation this may include client research and strategic plan review, internal stakeholder interviews, BrandSpark Shopper Study analysis, and other relevant materials.

Through collaborative sessions our senior team works with you to translate the unanswered questions revealed into key hypotheses to test – often discovering new ones in the process.

Only then do we implement the best approach to test the hypotheses as effectively and efficiently as possible – using the appropriate mix of qualitative and quantitative methodologies, proprietary tools, and custom solutions.

We ensure our main report to primary client team comprehensively provides answers for all the hypotheses identified, and puts these answers into your business context – going beyond the “what”, to the “so what”, and most importantly to the “now what”.

Figuring out what to do is only part of the challenge. Once the “now what” has been established, we work with you to craft the fact-based story that will get the internal stakeholder buy-in you need to move forward.

We remain your partner throughout this process, with our senior team delivering or supporting presentations depending on your preference – and providing whatever ongoing assistance is required.

Result: Your organization moves forward with clear direction.

Expertise

Great brand positioning sits at the core of a strong business model, and is crucial for driving sustainable, profitable sales growth. Throughout the BrandSpark process we go beyond the data to find insights into specifically what strategic initiatives will propel the brand forward, with a focus on quantified prioritization of opportunities and a strong emphasis on brand trust.

The digital and real-world shopping spheres are increasingly blurred. We help companies “win at the shelf” both in-store and online by delivery category and product specific omni-channel shopper insights through both traditional and proprietary in-the-moment research methodologies.

A culture of innovation is critical to long-term success. BrandSpark has a range of effective and efficient approaches to help clients improve early-stage ideation; more efficiently screen ideas down to the most promising opportunities; and quickly and cost effectively test new products and services both pre and early post launch to rapidly refine and help drive sales. Our Partnership with affiliated companies Best New Product Awards (BNPA) and Shopper Army allows us to provide clients unique and proprietary data, tools and shopper community access to help further ensure their new product and service launch success.

Insights

BrandSpark Brand Trust Framework

Every brand knows trust is one of the most...

Big Bets in Online Gambling Space Marketing Require New Entrants to Understanding the Current Gambling Brand Trust Landscape

Gambling is a lucrative Canadian industry. Collectively, Canadians wager...

An Introduction to BrandSpark’s Perspective and Research Approach for Sustainability

It has become common for marketers to hear that...

Market Segmentation Strategies Really Shine in a Scarcity Economy

Right now we are in a fairly unique market...

Shoppers are increasingly searching for alternatives to Amazon online

For many years, Amazon’s ascent to dominate every e-commerce...

Case Study: Connecting loyalty KPIs to business growth objectives

Most brands use some form of loyalty metric as...

People

Senior Leadership Team

BrandSpark Team

Credentialing Team

Shopper Army Team

Partner Companies

BrandSpark^®has a sister company: Best New Product Awards Inc. (which operates the Best New Product Awards & BrandSpark Most Trusted Awards and Shopper Army).

BrandSpark^® provides the research behind the awards credentials and has access to the underlying data (from both the awards specifically and accompanying Shopper Study) generated over the past 15+ years in both Canada and the U.S.

BrandSpark also provides research services to Shopper Army – a company focused on building and maintaining healthy digital shelves for clients – and can leverage the Shopper Army community whenever needed for research.

News

BrandSpark Announces 8th Annual Most Trusted Consumer Product Brands for 2021

Published: March 4, 2021

Watch Our Recent Webinar on Successfully Meeting Shopper Demand for New Products in 2021(and Beyond)

Published: March 2, 2021

BrandSpark Announces Most Trusted Consumer Product Brands for 2021

Published: February 23, 2021

70% of Canadians say they like to try new products: Survey

Published: February 4, 2021

BrandSpark announces the 18th annual Best New Product Awards as voted by Canadians

Published: February 4, 2021

Careers

BrandSpark^® is always looking for talented individuals that can help improve the clear direction we provide our clients. We pride ourselves in having a multi-disciplinary team, and believe having a wide variety of backgrounds can help improve the service, insights and direction we provide our clients. We also have the opportunity to provide career opportunities connected to our sister companies, and are open to creative role designs to the right individuals.

If you believe BrandSpark might be the right place for you, please send whatever information you deem appropriate about yourself to career@brandspark.com. Note we are less interested in the specifics of where you’ve worked (we know how to check LinkedIn!), and are far more interested in anything that lets us know how you think and solve problems.

We are Hiring a Market Research Manager

Published: June 29, 2021

Looking for some clear direction?

Contact – Scott Boyer EVP and Partner

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Comprehensive Understanding. Contextual Insights. Clear Direction.