4 in 10 Canadians shop online each week
ECommerce is growing as online shoppers expand their purchasing into new categories
0
%
Expect to shop online more in 2020
CPG Online Purchase Penetration (last year)
Health & Beauty
Skin care / beauty
20%
Personal Care
19%
Health & wellness
16%
Cosmetics
16%
Stable Food
14%
Pet Supplies
14%
Household care
13%
Fresh Grocery
10%
Desire for personalized products has driven health & beauty online.
Convenience is accelerating online grocery.
Convenience has become the primary driver of ecommerce
Convenience
Price
Better Selection
The eCommerce experience impacts shopper habits
45% say they are more likely to check multiple retailers online vs. just 11% who are more likely in-store.
45%
Vs
11%
43% say they are more likely to end up only browsing online vs. just 8% who are more likely in-store.
43%
Vs
8%
Reviews are essential content for listings
81%
81% of shoppers agree analyzing the consumer reviews is an important part of online shopping.
60%
60% of online shoppers will consider a new product if the reviews are better than for their regular brand.
Amazon is driving growth across several categories and gaining share of occasions. Walmart is runner-up, capturing a large share of CPG occasions.
Amazon
Walmart
LCL
Other Online Retailer
Gain a deep understanding of the online shoppers in Canada’s. Empower your brand with extensive insights at a fraction of the cost of a custom study.
Price: Comprehensive report and data tables 4,500$
Leverage BrandSpark’s Canadian ECommerce Shopper Study to…
Gain insights into the dynamics of omni-channel shopping behaviour
Understand how shoppers discover, consider, and ultimately purchase products online.
Identify the unique shopper profile and behaviour on Amazon, Walmart, and other retailers.
Understand how shoppers search and filter results on Amazon and other sites.
Learn what on-page content is most influential to purchase.
Gain insights into how Canadians shop online in your product category:
• Food & Beverage
• Household Care
• Health & Personal Care
• Cosmetics & Beauty
• Pet Supplies
• Men’s and Women’s Fashion
• Consumer Electronics
• Housewares & Small Appliances
• Home Décor and Furniture
• Baby Products
Details
A nationally-representative online study of 6,700 ecommerce shoppers was conducted across Canada in English and French. Data was collected during October and November 2019.
Deliverables
• Comprehensive multi-category report prepared by BrandSpark
including key ecommerce insights.
• Easy-to-read Excel data tables presenting the results by an
extensive range of demographic subgroups and shopper segments.
– Included: gender, age, province, region, language spoken,
household income, kids in household, banners shopped, new
product adoption segments.
For more information on this study, contact:
Robert Levy
Phil Scrutton
Shopper Army can help you generate and syndicate impactful ratings & reviews for your products on eCommerce.
ShopperArmy.ca is a new consumer platform that offers cashback on all Amazon.ca purchases, and provides sponsored opportunities for brands who want to boost their products on Amazon.ca, Walmart.ca, and other major retail sites.
Contact: Megan Rybko, MRybko@ShopperArmy.ca