An Interesting way Quebec shoppers act like Americans
BrandSpark does a lot of work profiling different Canadian shopper segments. How Quebec shoppers...
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Sustainability: Canadian vs. American Shoppers
In a recent post, I explained how the 2019 BrandSpark Shopper Study data indicated...
Introducing the BrandSpark Shopper Stubbornness Framework Part 2
In my previous blog post, I introduced the BrandSpark Shopper Stubbornness Framework (BSSF) model...
Introducing the BrandSpark Shopper Stubbornness Framework
Being the most trusted brand in a category matters – which was the genesis...
Why you should expect new product launches to start slower in Canada than the U.S.
Many companies are treating Canada as an extension of the American market when devising...
Some initial highlights from the 2019 BrandSpark Canadian eCommerce Shopping Study
In addition to our annual Shopper studies that we run each year in Canada...
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