BrandSpark Brand Trust Framework
Every brand knows trust is one of the most important metrics to survive and...
Menu
Blog
Big Bets in Online Gambling Space Marketing Require New Entrants to Understanding the Current Gambling Brand Trust Landscape
Gambling is a lucrative Canadian industry. Collectively, Canadians wager $16-20 billion (CAD) a year...
An Introduction to BrandSpark’s Perspective and Research Approach for Sustainability
It has become common for marketers to hear that sustainability has hit a “tipping...
Market Segmentation Strategies Really Shine in a Scarcity Economy
Right now we are in a fairly unique market environment where pent-up demand is...
Shoppers are increasingly searching for alternatives to Amazon online
For many years, Amazon’s ascent to dominate every e-commerce category it touched seemed inevitable...
Case Study: Connecting loyalty KPIs to business growth objectives
Most brands use some form of loyalty metric as a key performance indicator (KPI)....
Case Study: Building Trust in Incentivized Ratings and Reviews
As discussed in our recent webinar, ratings and reviews play a fundamental role in...
Why Brands Need a Heightened Focus on Better Innovation
In our posts throughout 2020, we showed why pent-up shopper demand made it a...
Webinar: Incentivized Ratings & Reviews Best Practices
Watch our 30-minute webinar where we will share best practices for incentivized ratings &...
Why Advertisers Should Take More Responsibility When Sponsoring Incentivized Review Programs
Join us for a 30-minute webinar on July 15th from 2-2:30pm EST where we...
The case for using Incentivized Consumer Reviews to correct the implicit bias of Organic Consumer Reviews
Join us for a 30-minute webinar on July 15th from 2-2:30pm EST where we...
Case Study: How Sephora uniquely remains a “fortified leader” in the fight against Amazon
The scale of Amazon’s e-commerce dominance That Amazon is a dominant force across most...
Explaining the BrandSpark Trust & Stubbornness Model
Background Being a trusted brand matters. It is a key driver of brand loyalty,...
Foundational Insights into Shopper Trust & Stubbornness – CPG vs. Services/ E-Comm
As we mentioned back in October, about 100 new categories have been added to...
About 100 new categories added to the BrandSpark Trust and Stubbornness database
With the latest round of winners being announced for the BrandSpark Most Trusted Awards (BMTAs), we...
Canadians will celebrate cautiously this Halloween and Holiday Season and it will impact their purchases
The cancellation or postponements of events and festivities has become normal during the...
Food Category Case Study: Canada vs. US Brand Trust and Stubbornness Dynamics
Introduction Back in June we explained how shopper trust and stubbornness dynamics are different...
Why it’s Still a Great Time to be Actively Promoting New Products
During the course of the pandemic, we have been regularly checking in on how...
The Immediate Functional Food Opportunity in Canada for Juices, Smoothies and Snacks
As my previous post outlined, we recently presented our webinar (along with our partners...
Watch Our Recent Webinar on Successfully Launching New Functional Foods in Canada
BrandSpark and Harbinger are co-presenting a webinar on successfully launching functional foods.
Preview of Tomorrow’s Webinar on Successfully Launching Functional Foods in Canada
BrandSpark and Harbinger are co-presenting a webinar on successfully launching functional foods.
Webinar: Winning on the Digital Shelf – What you Need to Know
Being the most trusted brand in a category matters – which was the genesis...
How Canadians Have Changed How and Where They Grocery Shop – and Which Changes Might Endure
As the COVID-19 epidemic continues on, many observers have noted it acts as an...
Ratings, Reviews, and Consumer Voted Awards Continue to Grow in Importance
Throughout the COVID pandemic, we’ve been regularly checking in with our Shopper Army community...
How Shopper Trust and Stubbornness Dynamics are Different in Canada than the U.S.
Over the years one of the clear trends we have seen is many brands...
Get a Free Overview of Your Brand’s Trust and Stubbornness Positioning
Most of you know about the BrandSpark Most Trusted Credential. What you may not...
A Lot of Health & Beauty Shoppers are Trading up to Premium Brands Right Now
As we first outlined in mid-May, in certain categories, more shoppers that switch brands...
Home Cooking and Comfort Eating: How is this Driving Brand Switching?
As consumers have relaxed and shifted a bit of their attention away from COVID...
There is Pent-up Shopper Demand for New Products and Innovations
Over the last few months we have been tracking how shopper mindsets are shifting...
Many shoppers are switching CPG brands right now – and not just to save money
A lot of attention is being paid to what categories shoppers are buying these...
5 Key Learnings from BrandSpark Shopper Pulse Surveys since COVID-19
On May 5th 2020, BrandSpark hosted an online round table with some of Canada’s...
Why Understanding Your Shopper Stubbornness is Critical During These Rapidly Changing Times
Last week there was a great article in Strategy magazine on brand marketing. Among...
Shoppers are Increasingly Looking for Deals, New Products – and a Good Joke
As Canada moves into month two of the COVID-19 protocols, we are starting to...
E-commerce Must Now Play a Larger Role in New Product Launches and New Tactics are Necessary
Online traffic to e-commerce sites in March showed a sharp increase to leading mass...
Even During this Challenging Time Canadian Consumers are Interested in New Products
How society responds to the COVID-19 epidemic is creating a great deal of uncertainty....
Effectively Managing Online Ratings & Reviews is a Critical Competency for Brands Right Now
The shift towards e-commerce was underway long before the COVID-19 crisis – but has greatly...
Specifics on What Customers are Looking to Hear from Brands They Regularly Use Right Now
As outlined in an earlier post, while many shoppers are looking for helpful advice...
Many Shoppers Want Brand Messages of Compassion and Solidarity Right Now
But results from BrandSpark’s recent survey of almost 1,000 shoppers pointed in a subtly...
Why Leading Brands Should Consider Focusing on Brand Trust Messaging Right Now
BrandSpark just released the results for its 7th annual BrandSpark® Most Trusted Brands Awards which...
BrandSpark Perspective on Consumer Research During the COVID-19 Outbreak
As the Coronavirus (COVID-19) situation continues to evolve, we wanted to share our perspective...
Introducing the BrandSpark Shopper Trust & Stubbornness Framework: Part 3
Back in January I introduced the BrandSpark Shopper Trust & Stubbornness Framework. It is...
Why Understanding Shopper Mindset is Critical to Shopper Marketing Success
Understanding the omni-channel path to purchase – and how to influence shoppers as they...
An Interesting way Quebec shoppers act like Americans
BrandSpark does a lot of work profiling different Canadian shopper segments. How Quebec shoppers...
Sustainability: Canadian vs. American Shoppers
In a recent post, I explained how the 2019 BrandSpark Shopper Study data indicated...
Introducing the BrandSpark Shopper Trust & Stubbornness Framework Part 2
In my previous blog post, I introduced the BrandSpark Shopper Trust & Stubbornness Framework...
Introducing the BrandSpark Shopper Trust & Stubbornness Framework
Being the most trusted brand in a category matters – which was the genesis...
Why you should expect new product launches to start slower in Canada than the U.S.
Many companies are treating Canada as an extension of the American market when devising...
Some initial highlights from the 2019 BrandSpark Canadian eCommerce Shopping Study
In addition to our annual Shopper studies that we run each year in Canada...
Contact Us
Looking for some clear direction?
Contact – Scott Boyer EVP and Partner
Drop In
Follow BrandSpark on Social Media
© Copyright 2001-2021 BrandSpark International Inc. All Rights Reserved. Logos and names are trademarked.