
Explaining the BrandSpark Trust & Stubbornness Model
Background Being a trusted brand matters. It is a key driver of brand loyalty,...
Background Being a trusted brand matters. It is a key driver of brand loyalty,...
BrandSpark and Harbinger are co-presenting a webinar on successfully launching functional foods.
As we mentioned back in October, about 100 new categories have been added to...
With the latest round of winners being announced for the BrandSpark Most Trusted Awards (BMTAs), we...
The cancellation or postponements of events and festivities has become normal during the...
Introduction Back in June we explained how shopper trust and stubbornness dynamics are different...
During the course of the pandemic, we have been regularly checking in on how...
As my previous post outlined, we recently presented our webinar (along with our partners...
BrandSpark and Harbinger are co-presenting a webinar on successfully launching functional foods.
BrandSpark and Harbinger are co-presenting a webinar on successfully launching functional foods.
Being the most trusted brand in a category matters – which was the genesis...
As the COVID-19 epidemic continues on, many observers have noted it acts as an...
Throughout the COVID pandemic, we’ve been regularly checking in with our Shopper Army community...
Over the years one of the clear trends we have seen is many brands...
Most of you know about the BrandSpark Most Trusted Credential. What you may not...
As we first outlined in mid-May, in certain categories, more shoppers that switch brands...
As consumers have relaxed and shifted a bit of their attention away from COVID...
Over the last few months we have been tracking how shopper mindsets are shifting...
A lot of attention is being paid to what categories shoppers are buying these...
On May 5th 2020, BrandSpark hosted an online round table with some of Canada’s...
Last week there was a great article in Strategy magazine on brand marketing. Among...
As Canada moves into month two of the COVID-19 protocols, we are starting to...
Online traffic to e-commerce sites in March showed a sharp increase to leading mass...
How society responds to the COVID-19 epidemic is creating a great deal of uncertainty....
The shift towards e-commerce was underway long before the COVID-19 crisis – but has greatly...
As outlined in an earlier post, while many shoppers are looking for helpful advice...
But results from BrandSpark’s recent survey of almost 1,000 shoppers pointed in a subtly...
BrandSpark just released the results for its 7th annual BrandSpark® Most Trusted Brands Awards which...
As the Coronavirus (COVID-19) situation continues to evolve, we wanted to share our perspective...
Back in January I introduced the BrandSpark Shopper Trust & Stubbornness Framework. It is...
Understanding the omni-channel path to purchase – and how to influence shoppers as they...
BrandSpark does a lot of work profiling different Canadian shopper segments. How Quebec shoppers...
In a recent post, I explained how the 2019 BrandSpark Shopper Study data indicated...
In my previous blog post, I introduced the BrandSpark Shopper Trust & Stubbornness Framework...
Being the most trusted brand in a category matters – which was the genesis...
Many companies are treating Canada as an extension of the American market when devising...
In addition to our annual Shopper studies that we run each year in Canada...