Home Cooking and Comfort Eating: How is this Driving Brand Switching?
As consumers have relaxed and shifted a bit of their attention away from COVID...
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There is Pent-up Shopper Demand for New Products and Innovations
Over the last few months we have been tracking how shopper mindsets are shifting...
Many shoppers are switching CPG brands right now – and not just to save money
A lot of attention is being paid to what categories shoppers are buying these...
5 Key Learnings from BrandSpark Shopper Pulse Surveys since COVID-19
On May 5th 2020, BrandSpark hosted an online round table with some of Canada’s...
Why Understanding Your Shopper Stubbornness is Critical During These Rapidly Changing Times
Last week there was a great article in Strategy magazine on brand marketing. Among...
Shoppers are Increasingly Looking for Deals, New Products – and a Good Joke
As Canada moves into month two of the COVID-19 protocols, we are starting to...
E-commerce Must Now Play a Larger Role in New Product Launches and New Tactics are Necessary
Online traffic to e-commerce sites in March showed a sharp increase to leading mass...
Even During this Challenging Time Canadian Consumers are Interested in New Products
How society responds to the COVID-19 epidemic is creating a great deal of uncertainty....
Effectively Managing Online Ratings & Reviews is a Critical Competency for Brands Right Now
The shift towards e-commerce was underway long before the COVID-19 crisis – but has greatly...
Specifics on What Customers are Looking to Hear from Brands They Regularly Use Right Now
As outlined in an earlier post, while many shoppers are looking for helpful advice...
Many Shoppers Want Brand Messages of Compassion and Solidarity Right Now
But results from BrandSpark’s recent survey of almost 1,000 shoppers pointed in a subtly...
Why Leading Brands Should Consider Focusing on Brand Trust Messaging Right Now
BrandSpark just released the results for its 7th annual BrandSpark® Most Trusted Brands Awards which...
BrandSpark Perspective on Consumer Research During the COVID-19 Outbreak
As the Coronavirus (COVID-19) situation continues to evolve, we wanted to share our perspective...
Introducing the BrandSpark Shopper Trust & Stubbornness Framework: Part 3
Back in January I introduced the BrandSpark Shopper Trust & Stubbornness Framework. It is...
Why Understanding Shopper Mindset is Critical to Shopper Marketing Success
Understanding the omni-channel path to purchase – and how to influence shoppers as they...
An Interesting way Quebec shoppers act like Americans
BrandSpark does a lot of work profiling different Canadian shopper segments. How Quebec shoppers...
Sustainability: Canadian vs. American Shoppers
In a recent post, I explained how the 2019 BrandSpark Shopper Study data indicated...
Introducing the BrandSpark Shopper Trust & Stubbornness Framework Part 2
In my previous blog post, I introduced the BrandSpark Shopper Trust & Stubbornness Framework...
Introducing the BrandSpark Shopper Trust & Stubbornness Framework
Being the most trusted brand in a category matters – which was the genesis...
Why you should expect new product launches to start slower in Canada than the U.S.
Many companies are treating Canada as an extension of the American market when devising...
Some initial highlights from the 2019 BrandSpark Canadian eCommerce Shopping Study
In addition to our annual Shopper studies that we run each year in Canada...
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