Online Ratings & Reviews is a Critical Competency for Marketers Right Now
The shift towards e-commerce has been underway way before the COVID-19 crisis, however not all...
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Specifics on What Customers are Looking to Hear from Brands They Regularly Use Right Now
As outlined in an earlier post, while many shoppers are looking for helpful advice...
Many Shoppers Want Brand Messages of Compassion and Solidarity Right Now
But results from BrandSpark’s recent survey of almost 1,000 shoppers pointed in a subtly...
BrandSpark Perspective on Consumer Research During the COVID-19 Outbreak
As the Coronavirus (COVID-19) situation continues to evolve, we wanted to share our perspective...
Introducing the BrandSpark Shopper Trust & Stubbornness Framework: Part 3
Back in January I introduced the BrandSpark Shopper Trust & Stubbornness Framework. It is...
Why Understanding Shopper Mindset is Critical to Shopper Marketing Success
Understanding the omni-channel path to purchase – and how to influence shoppers as they...
An Interesting way Quebec shoppers act like Americans
BrandSpark does a lot of work profiling different Canadian shopper segments. How Quebec shoppers...
Sustainability: Canadian vs. American Shoppers
In a recent post, I explained how the 2019 BrandSpark Shopper Study data indicated...
Introducing the BrandSpark Shopper Trust & Stubbornness Framework Part 2
In my previous blog post, I introduced the BrandSpark Shopper Trust & Stubbornness Framework...
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