Webinar: Winning on the Digital Shelf – What you Need to Know
Being the most trusted brand in a category matters – which was the genesis...
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How Canadians Have Changed How and Where They Grocery Shop – and Which Changes Might Endure
As the COVID-19 epidemic continues on, many observers have noted it acts as an...
Get a Free Overview of Your Brand’s Trust and Stubbornness Positioning
Most of you know about the BrandSpark Most Trusted Credential. What you may not...
A Lot of Health & Beauty Shoppers are Trading up to Premium Brands Right Now
As we first outlined in mid-May, in certain categories, more shoppers that switch brands...
Home Cooking and Comfort Eating: How is this Driving Brand Switching?
As consumers have relaxed and shifted a bit of their attention away from COVID...
There is Pent-up Shopper Demand for New Products and Innovations
Over the last few months we have been tracking how shopper mindsets are shifting...
Many shoppers are switching CPG brands right now – and not just to save money
A lot of attention is being paid to what categories shoppers are buying these...
5 Key Learnings from BrandSpark Shopper Pulse Surveys since COVID-19
On May 5th 2020, BrandSpark hosted an online round table with some of Canada’s...
Why Understanding Your Shopper Stubbornness is Critical During These Rapidly Changing Times
Last week there was a great article in Strategy magazine on brand marketing. Among...
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