Home Cooking and Comfort Eating: How is this Driving Brand Switching?
As consumers have relaxed and shifted a bit of their attention away from COVID...
Menu
There is Pent-up Shopper Demand for New Products and Innovations
Over the last few months we have been tracking how shopper mindsets are shifting...
Many shoppers are switching CPG brands right now – and not just to save money
A lot of attention is being paid to what categories shoppers are buying these...
5 Key Learnings from BrandSpark Shopper Pulse Surveys since COVID-19
On May 5th 2020, BrandSpark hosted an online round table with some of Canada’s...
Why Understanding Your Shopper Stubbornness is Critical During These Rapidly Changing Times
Last week there was a great article in Strategy magazine on brand marketing. Among...
Shoppers are Increasingly Looking for Deals, New Products – and a Good Joke
As Canada moves into month two of the COVID-19 protocols, we are starting to...
E-commerce Must Now Play a Larger Role in New Product Launches and New Tactics are Necessary
Online traffic to e-commerce sites in March showed a sharp increase to leading mass...
Even During this Challenging Time Canadian Consumers are Interested in New Products
How society responds to the COVID-19 epidemic is creating a great deal of uncertainty....
Effectively Managing Online Ratings & Reviews is a Critical Competency for Brands Right Now
The shift towards e-commerce was underway long before the COVID-19 crisis – but has greatly...
Contact Us
Looking for some clear direction?
Contact – Scott Boyer EVP and Partner
Drop In
Follow BrandSpark on Social Media
© Copyright 2001-2020 BrandSpark International Inc. All Rights Reserved