An Interesting way Quebec shoppers act like Americans
BrandSpark does a lot of work profiling different Canadian shopper segments. How Quebec shoppers...
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Sustainability: Canadian vs. American Shoppers
In a recent post, I explained how the 2019 BrandSpark Shopper Study data indicated...
Why you should expect new product launches to start slower in Canada than the U.S.
Many companies are treating Canada as an extension of the American market when devising...
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