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Category: Brand Strategy

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Brand Strategy

An Introduction to BrandSpark’s Perspective and Research Approach for Sustainability

Denis Hancock and Kem Igumbor May 3, 2022

Brand Strategy

Market Segmentation Strategies Really Shine in a Scarcity Economy

Scott Boyer November 11, 2021

Brand Strategy

Case Study: Connecting loyalty KPIs to business growth objectives

Denis Hancock August 9, 2021

Brand Strategy

Why Brands Need a Heightened Focus on Better Innovation

Robert Levy and Philip Scrutton August 3, 2021

Brand Strategy

Case Study: How Sephora uniquely remains a “fortified leader” in the fight against Amazon

Denis Hancock April 15, 2021

Brand Strategy

Explaining the BrandSpark Trust & Stubbornness Model

Scott Boyer April 9, 2021

Brand Strategy

The Immediate Functional Food Opportunity in Canada for Juices, Smoothies and Snacks

Denis Hancock July 30, 2020

Brand Strategy

Watch Our Recent Webinar on Successfully Launching New Functional Foods in Canada

Denis Hancock July 23, 2020

Brand Strategy

Preview of Tomorrow’s Webinar on Successfully Launching Functional Foods in Canada

Denis Hancock July 20, 2020

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