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Author: Scott Boyer

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Brand Strategy

Market Segmentation Strategies Really Shine in a Scarcity Economy

Scott Boyer November 11, 2021

E-Commerce

Case Study: Building Trust in Incentivized Ratings and Reviews

Scott Boyer August 9, 2021

Brand Strategy

Explaining the BrandSpark Trust & Stubbornness Model

Scott Boyer April 9, 2021

Shopper

Webinar: Winning on the Digital Shelf – What you Need to Know

Scott Boyer July 3, 2020

Shopper

BrandSpark Perspective on Consumer Research During the COVID-19 Outbreak

Scott Boyer March 23, 2020

Shopper

Introducing the BrandSpark Shopper Trust & Stubbornness Framework: Part 3

Scott Boyer March 9, 2020

Shopper Stubborness

Shopper

Introducing the BrandSpark Shopper Trust & Stubbornness Framework Part 2

Scott Boyer January 24, 2020

Shopper

Introducing the BrandSpark Shopper Trust & Stubbornness Framework

Scott Boyer January 17, 2020

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Market Segmentation Strategies Really Shine in a Scarcity Economy

Shoppers are increasingly searching for alternatives to Amazon online

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