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Author: Scott Boyer

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Brand Strategy

Explaining the BrandSpark Trust & Stubbornness Model

Scott Boyer April 9, 2021

Brand Strategy

Register for the Webinar on Successfully Meeting Shopper Demand for New Products in 2021 and Beyond

Scott Boyer January 27, 2021

Shopper

Webinar: Winning on the Digital Shelf – What you Need to Know

Scott Boyer July 3, 2020

Shopper

BrandSpark Perspective on Consumer Research During the COVID-19 Outbreak

Scott Boyer March 23, 2020

Shopper

Introducing the BrandSpark Shopper Trust & Stubbornness Framework: Part 3

Scott Boyer March 9, 2020

Shopper Stubborness

Shopper

Introducing the BrandSpark Shopper Trust & Stubbornness Framework Part 2

Scott Boyer January 24, 2020

Shopper

Introducing the BrandSpark Shopper Trust & Stubbornness Framework

Scott Boyer January 17, 2020

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Case Study: How Sephora uniquely remains a “fortified leader” in the fight against Amazon

Explaining the BrandSpark Trust & Stubbornness Model

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