Scott Boyer, Author at BrandSpark International

Author: Scott Boyer

BrandSpark International Announces the 2024 Canadian Most Trusted Consumer Product, Services, and Retail Brands Nationally and in Quebec

Trust
Unveiling the New Era of Data Analytics with AI: Simplicity Meets Sophistication

Insights
Unmasking Shopper Insights in the Online Beauty Industry

E-Commerce, Shopper
Unpacking the Data on Online Grocery Sales in Canada

E-Commerce, Shopper
BrandSpark Brand Trust Framework

Trust
Big Bets in Online Gambling Space Marketing Require New Entrants to Understanding the Current Gambling Brand Trust Landscape

Trust
Market Segmentation Strategies Really Shine in a Scarcity Economy

Brand Strategy
Case Study: Building Trust in Incentivized Ratings and Reviews

E-Commerce, Review, Trust