BrandSpark International is very excited to announce that on Tuesday, July 21st we’ll be co-presenting (along with Harbinger Communications) a webinar on successfully launching functional foods – i.e. those enhanced with additional ingredients to increase health benefits – in Canada. Much of it is based on new insights from one of our latest Shopper Army weekly surveys, with a key focus on defining and sizing the key target market; important changes in their attitudes between January and today; and differences in how Canadians and Americans think about (and buy) functional foods.
To give a little bit of a preview, here are just a few of the interesting insights we have found:
So if you’re interested in the functional food opportunity in Canada, and how to market functional more effectively, we hope you can join us at 12:30 on Tuesday. If you can’t make that time, feel free to contact us after the event for a link to the recording and/or a copy of the presentation.