Denis Hancock, Author at BrandSpark International - Breakthrough Insights

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Author: Denis Hancock

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Brand Strategy

Case Study: Connecting loyalty KPIs to business growth objectives

Denis Hancock August 9, 2021

Brand Strategy

Case Study: How Sephora uniquely remains a “fortified leader” in the fight against Amazon

Denis Hancock April 15, 2021

Trust

Foundational Insights into Shopper Trust & Stubbornness – CPG vs. Services/ E-Comm

Denis Hancock December 9, 2020

Trust

About 100 new categories added to the BrandSpark Trust and Stubbornness database

Denis Hancock October 30, 2020

Trust

Food Category Case Study: Canada vs. US Brand Trust and Stubbornness Dynamics

Denis Hancock September 23, 2020

New Products

Why it’s Still a Great Time to be Actively Promoting New Products

Denis Hancock August 26, 2020

Brand Strategy

The Immediate Functional Food Opportunity in Canada for Juices, Smoothies and Snacks

Denis Hancock July 30, 2020

Brand Strategy

Watch Our Recent Webinar on Successfully Launching New Functional Foods in Canada

Denis Hancock July 23, 2020

Brand Strategy

Preview of Tomorrow’s Webinar on Successfully Launching Functional Foods in Canada

Denis Hancock July 20, 2020

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Market Segmentation Strategies Really Shine in a Scarcity Economy

Shoppers are increasingly searching for alternatives to Amazon online

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