Denis Hancock, Author at BrandSpark International - Breakthrough Insights

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Author: Denis Hancock

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Brand Strategy

The Immediate Functional Food Opportunity in Canada for Juices, Smoothies and Snacks

Denis Hancock July 30, 2020

Brand Strategy

Watch Our Recent Webinar on Successfully Launching New Functional Foods in Canada

Denis Hancock July 23, 2020

Brand Strategy

Preview of Tomorrow’s Webinar on Successfully Launching Functional Foods in Canada

Denis Hancock July 20, 2020

E-Commerce

How Canadians Have Changed How and Where They Grocery Shop – and Which Changes Might Endure

Denis Hancock July 2, 2020

E-Commerce

Ratings, Reviews, and Consumer Voted Awards Continue to Grow in Importance

Denis Hancock June 23, 2020

Trust

How Shopper Trust and Stubbornness Dynamics are Different in Canada than the U.S.

Denis Hancock June 11, 2020

Brand Strategy

Get a Free Overview of Your Brand’s Trust and Stubbornness Positioning

Denis Hancock June 9, 2020

BrandSpark says brands are switching to premium brands

Consumer Insights

A Lot of Health & Beauty Shoppers are Trading up to Premium Brands Right Now

Denis Hancock June 8, 2020

New Products

New Products

There is Pent-up Shopper Demand for New Products and Innovations

Denis Hancock May 20, 2020

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The Immediate Functional Food Opportunity in Canada for Juices, Smoothies and Snacks

Watch Our Recent Webinar on Successfully Launching New Functional Foods in Canada

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