Denis Hancock, Author at BrandSpark International - Breakthrough Insights

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Author: Denis Hancock

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New Products

New Products

There is Pent-up Shopper Demand for New Products and Innovations

Denis Hancock May 20, 2020

Consumer Insights

Many shoppers are switching CPG brands right now – and not just to save money

Denis Hancock May 12, 2020

Shopper

Why Understanding Your Shopper Stubbornness is Critical During These Rapidly Changing Times

Denis Hancock April 28, 2020

Shopper

Shoppers are Increasingly Looking for Deals, New Products – and a Good Joke

Denis Hancock April 16, 2020

E-Commerce

Even During this Challenging Time Canadian Consumers are Interested in New Products

Denis Hancock April 6, 2020

Shopper

Specifics on What Customers are Looking to Hear from Brands They Regularly Use Right Now

Denis Hancock March 27, 2020

Shopper

Many Shoppers Want Brand Messages of Compassion and Solidarity Right Now

Denis Hancock March 26, 2020

Shopper

Why Understanding Shopper Mindset is Critical to Shopper Marketing Success

Denis Hancock February 20, 2020

5 BrandSpark Shopper Pulse Survey Insights Since COVID-19

Shopper

An Interesting way Quebec shoppers act like Americans

Denis Hancock February 7, 2020

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Home Cooking and Comfort Eating: How is this Driving Brand Switching?

There is Pent-up Shopper Demand for New Products and Innovations

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